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WIFW AW14: The Perspective(s) of Fashion

Anything that catches the eye is interesting. And when you’re at the Wills Lifestyle India Fashion Week, this pattern is at its highest frequency.

Another season of fashion extravaganza got wrapped up in the capital lately. Apart from the expected galore of fashion, style and glamour, a few add-ons caught instant and prolonged attention.

And soon they became the most talked-about  #hashtags under the umbrella #WIFW for those five days.


#tattoobeard: When female models walked the ramp sporting beards as facial tattoos during Nachiket Barve’s show, a lot of eye-brows got raised. Few, in appreciation; then few who took their own time to accept; but it surely was something unusual.

I thought it was a very innovative and interesting way to show courage. Beard – a sign of chivalry and being a masculine trait depicts today’s woman as a strong being.

#oversizedbindi: Malini Ramani made models wear huge and over-sized bindis. Her collection ‘Glamorette’ celebrated feminism in loud manner. The bindi embarks today’s woman as a strong being who is ready to face the challenges.

#messedupbob: Street style trend personified itself, when models walked the ramp in an unkempt, ‘messed-up’, bob cut hair-style for Anita Dongre. Again, a sign of power and outrageousness, this hairdo depicts independence and confidence.

#handwovenshoes: Paromita Bannerjee’s collection TANA BANA was all about handloom and hand-woven fashion. Natural dyes and cotton yarns summarize the collection. Hence, the hand-woven shoes were not only pretty and cute, but also support the cause of promoting Indian Handloom Industry.

#technolights: It was the Grand Finale by Namrata Joshipura and everyone was startled by the techno lights and robotic dances. It very well symbolizes the word ‘Digital’ and its increasing presence everywhere. Digitalization is the present and the future of our lives, and this season, WIFW embarked its digital and technical marketing in every arena.

Rashi Gaur


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