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Fashion goes Digital with Lakme School of Style

The world is going ‘All Digital’ in nature. And so are we; A Digital Generation.

Lakme, a leading name in India for beauty and cosmetics products joins hands with a digital channel and is now up to bring your way a style and fashion video bible.

#fame, India’s leading talent led digital platform is proud to present Lakme School of Style, a one of its kind digital property that’s been in news as India’s first video magazine that talks all about fashion and the likes, is also a digital debut of the iconic Karan Johar.


Lakme School of Style is going to generate videos related to fashion news and trends for the first six months all across the digital media of #fame network, as its first season. Apart from being the India’s first video magazine, Lakme School of Style aims to create new age fashion idols and fashionistas in India. With Lakme School of Style, #fame strives to bring fashion and lifestyle to masses with a perspective of the movers and shakers of the industry.

Social media platforms like Facebook, YouTube, Wechat etc. are going to be used to promote this fashion channel.

As an Editor-in-Chief of India’s first fashion video magazine, Lakme School of Style, Karan Johar, promises to make Indians more fashionable. As a part of his fashion team, a colony of fashion and beauty bloggers and vloggers have been auditioned on digital platform, out of which, only the best of the best have been chosen to create crisp, creative and informative fashion and beauty videos as a part of this digital magazine.  These fabulous bloggers/vloggers are going to preach fashion and show the world how to get their ‘Fashionista’ title to greater heights, in eazy-peezy ways.  The team includes bloggers and vloggers from all over the country like, Sanjana Banaik, Nilu Yuleena Thapa, Riaan George, Sukhneet Wadhwa, and Sahibba Anand.

Here’s Sahibba K Anand, a fashionista from KJos’ fashion army showing all you fashion hungry people of India, how to style your mane if you’ve shorter tresses. I love this video for more than this reason that I too have a 'Lob' (short of long bob) as my hair style, and I have been looking for ways to style my own mane. 

I also like the way this video is shot in. All the hair styles are easily visible and steps look eazy-peezy that it actually tempts you to try them, that very moment. I did it, by pausing the video and trying that step on my tresses. It's not just a video but a DIY tutorial for all the women in the world, who struggle with the most 'in' hair style, Lob. :)

Lakmé School of Style is a first of its kind show that will not only bring the newest trends and happenings from the fashion world but in the process will also create new age fashionistas and idols. A fashion brigade led by Editor-in-Chief, Karan Johar himself will bring the fashion news, views and events from all over the world to the internet screen.

Rashi Gaur




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