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Fashion and More at Amazon India Fashion Week AW’15

Fashion is not a new term for India. The Fashion Design Council of India (FDCI) has been conducting this fashion extravaganza called India Fashion Week for the past 25 years now. Extremely talented designers showcasing their beautiful creations at a ‘larger than life’ event; India Fashion Week has been the biggest fashion event in the country ever since. This year the FDCI celebrated 25 years of this grandeur and presented India Fashion Week in partnership with Amazon.

This great event happened in New Delhi from 25th March 2015 to 29th March 2015. Blah and More reported in live to Amazon India Fashion Week and enlists stunning things worth mentioning.



Vogue Fashion Fund – Bodice

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431-88 by Shweta Kapur

Street Style: We know that this ‘Street Style’ bug has bitten the world, so how can fashion weeks stay unaffected? Not just collections and ramps, the entire Pragati Maidan, Gate no. 8 had Street Style spotted at very corner during those five days. And designers like Rina Singh ‘Eka’, Bodice and Shweta Kapur extended this trend to a higher level on ramp.


"Not So Serious" by Pallavi Mohan


Pero by Aneeth Arora

Wearable and Relatable Fashion: No sequins or swarowski studded pieces, AIFW15 had slouchy silhouettes and layered garments. AW’15 collection is wearable and relatable with general fashion people. After all, a winter is no winter without layers and blankets. Where Pallavi Mohan made us drool for her Blanket Capes and Leather Gloves, Plaid jackets and knit woollen of ‘Pero’ by Aneeth Arora gave us a ‘winter-y’ effect.


Anju Modi


Pia Pauro

Headgears:  Accessories complete the look. This statement was taken a bit too seriously at Amazon India Fashion Week AW’15 when breath-taking and larger than life head gears on ramp grabbed all the attention. Where designers like Anju Modi added the required drama to her collection by taking inspiration from the much hyped headgears of The Game of Thrones, we even saw brilliance in Russian themed jewelled headed models at J J Valaya show. BM is in awe of designer Pia Pauro’s collection, where these feather intricate headgears spoke a perfect theme language.


AM.IT by Amit Agarwal


Abraham and Thakore

Recycle: Who would have ever thought of this term getting associated with fashion? But Amazon India Fashion Week AW’15 saw this trend gelling up well with other fashion trends. Where designer Amit Agarwal used organic fabric as a base with plastic mundane things like Bindi and drinking straws as embellishments, designer duo label Abraham and Thakore used sequins made from old X-ray films taken from a local kabaadi.


Princess Pea for Pero by Aneeth Arora


'Kumari' for Samant Chauhan


Real People for 11:11 Cell Design

Real Showstoppers: This season of India Fashion Week saw a lot of experimentation. One of it was definitely done with showstoppers. What used to be ruled by Bollywood celebrities, is now taken over by real fashion people, kids and even toon characters. If it were Fashion Editor Ekta Rajani and fashion designer Rajesh Thakore for 11:11 Cell Design, cute Princess Pea took over the ramp as a showstopper to Pero by Aneeth Arora. AIFW even saw kids walking the ramp, and ‘Kumari’ (representation of young girl being worshipped as a goddess) was the showstopper for designer Samant Chauhan.


Because Medicine is the Best Laughter during Rajesh Pratap Singh


Indo-Russian Love during J J Valaya

Social Message: ‘Because Medicine is the Best Laughter’; with this theme designer Rajesh Pratap Singh celebrated life’s true stage and supported medical facilities in a ramp show that imitated a hospital. We even had ‘Kindle Kids’ of J J Valaya in support of Indo-Russian political love.

Rashi Gaur


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