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BM STYLISTAS: Fashion is definitely ‘IN’

India might be facing numerous issues but lack of fashion sense certainly isn’t one of them.  Recently BM started a campaign named “Stylista of the Day” wherein we published the picture of the most stylish contestant amidst all the entries on our Facebook page. The response we received was nothing less than overwhelming. BM was pleasantly surprised to see that the entries received covered not just the metro cities but also cities like Jaipur, Andhra Pradesh, Chandigarh and so on.

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Through this campaign we observed that the knowledge of season’s fashion trend is no longer restricted to the fashion fraternity; all thanks to Google. From the color of the season to the print; we had our stylistas adorning them all. Floral, stripes, Color Blocking or Crop Tops. We had them all. BM men weren’t lagging behind either, the uber cool avatars of the male entries wooed us totally.

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We had everyone from students, Fashion Bloggers, Housewives, Physiotherapist and Corporate Professionals sending in their pictures in their stylish avatars. The age limit of our entries went from 7 to 40 and acknowledged both sexes. It proves that fashion is timeless and is definitely not gender biased.

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Our campaign was an instant hit amidst our Facebook followers as BM showed them a fashionable face which stood out even though it was one amidst them. BM’s thought was to instigate an urge to stay stylish amidst the Indian crowd. All it takes is an earnest effort from your side because beauty does not lie in your looks alone but your entire personality.

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BM has decided to put together 12 best entries out of the many that we received for you to relish and inspire from. These entries will help you realise that you need not be a celebrity to stay stylish. We have the freedom to create our own style by ignoring the Fads and sticking to the classics. Just make sure that what you wear lets you breathe easy and walk in pride and then you will definitely steal the limelight. BM also wants you start loving your body.

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The stereotype of Size 0 is long gone, so you need to stop cribbing about those love handles too. Having said that we are not promoting laziness for sure, a healthy, active and stylish lifestyle is what we desire for you.

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BM thanks all the participants and the viewers of this campaign. Stay tuned to catch up on the 2nd season of “The Stylista of the Day”. 

Rashmi Singh

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