AUTOBIOGRAPHY OF A DENIM JACKET
WHO, WHAT, WHERE?
I’m most adored fashion article of the world: DENIM JACKET. Period. While my nativity has been an engaging controversy for years, according to the common belief my origin is French, somewhere in Nimes, which is why my original name is Serge’ De Nimes; the sturdy cotton twill from Nimes.
My Father, Levis Strauss (German-born-American) was a pioneer of functional clothing. As a matter of fact, I was his version of blouse for cowboys and miners (Yeah. Yeah. I was a worker’s shirt).
Hate to say this, but I’m, practically, older than democracy in many countries. I was known Levis 506 back then (feeling nostalgic), 1873 was the historic year. You can do rest of the math yourself.
I was originally authentic indigo (but with years and trends my colors kept changing like Katy Perry’s hair), those days were best and my influence was phenomenal. I dictated world’s casual wear manual for all and characterized world’s most famous singers; Michael Jackson, Elvis Presley, Madonna, Britney Spears and Kylie Minogue, to name a few.
Not to forget, my name almost became synonym for hippie, cowboy, western decadence, rebel and badass. I still remember how I annoyed parents instantly when they saw me and was banned in US schools in 1950s (grinning).
I quickly made my way up the fashion pyramid and elevated my status from workerwear to fashion elite (from Gucci to Versace all made versions of me). Initially, I was a shirt jacket, after that I was a front knot shirt till ladies decided to show their midriff and cropped me short. Era of Hip-hop vouched for oversized and lanky females wearing size twice their original walked across the globe. Hippies patched me with numerous flowers and badges and voted for peace at Woodstock and Punks studded me with metal. Clutch coat lovers tailored me into one of those too. Imagine!!! I have been quilted, bleached, washed out, dip-dyes and what not.
SPEND THIS WINTER WITH ME
Legacy goes on this winter too. It seems timeless.
Trucker edition of me makes me feel like hot cake this winter. Mix matched panels and embroideries, do pop me up with colors.
Go double indigo with me and your jeans (cues: mix different shades and washes).
To suit your rock-n-roll look, I introduce new me with leather sleeves (I know you are already loving it).
Lastly, thanks for all the love.